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Target will have a grand opening Oct. 11 its brand new, 20, 000-square-foot store in Rosslyn. This location of the smaller, urban-focused brand devotes a significant portion of its floor area to both men’s and women’s apparel and accessories, something that’s unusual for the smaller store.

Rebecca Cooper

The miniature version of Target (NYSE: TGT) that’s been expanding throughout the U.S. for the past year is now open in Rosslyn, offering a mix of grocery items, housewares and, yes, that cute cardigan you didn’t realize you needed until this moment.

The 20, 000-square-foot store — which was formerly dubbed TargetExpress by the chain, though the 'Express' has since been dropped — devotes a significant portion of its floor area to both men’s and women’s apparel and accessories, something that’s unusual for the smaller store. The smaller, urban-focused brand typically focuses more on grocery, health and beauty and other necessities, in an attempt to compete with the CVSes and Walgreens of the world.

But Target believes the Rosslyn customer is looking for apparel, including workout gear, said Anna Dietz, the store’s manager. Target Rosslyn has one of the largest apparel sections of any of those smaller-format stores that have opened so far in the U.S., Dietz said.

The store also has a lot of grocery items, including fresh produce, meat and dairy, and beer and wine. The mix differs significantly from the first D.C.-area TargetExpress, which opened this summer in College Park and had more of a focus on the neighborhood's many college students. Specialty items in Rosslyn lean heavily on Arlington’s crunchy reputation — there are tons of different kinds of granola, not to mention juice drinks fortified with chia seeds.

There’s also a small sporting goods section, with bike helmets, locks and yoga mats, as well as some hardware and housewares, including kitchen items, chic throw pillows and vases.

So, pretty much everything that you don’t need at Target, but you’ll probably buy anyway (Given that the WBJ's offices are in Rosslyn, I can speak to this firsthand). The store is open this week with a grand opening planned for Sunday. Welcome to the neighborhood, Target.

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