Owner of Dicks Sporting Goods

“I think that girls should be treated as equally as boys are treated, ” McKenna wrote. “It’s hard enough for girls to break through in this sport as it is, without you guys excluding us from your catalog.”

Obviously, this kind of sexism isn't good for society – or a critical customer base for DICK's. Indeed, the sporting good's company knows very welll that women of all ages are central to their financial success, and excluding women from the catalog isn't in accord with its sales strategy. For example, Forbes notes that while sales are up at DICK's outlets overall, sales are down in some areas, such as golf and hunting goods. “We saw significant strength in several areas, including categories that have received more space within our stores, such as women’s and youth athletic apparel, " according to a statement released by the CEO in August.

Most sporting goods retailers already know that women are key to their success. For example, women have consistently bought 55 percent of all athlete footwear in recent years, according to the National Sporting Goods Association. No sporting goods retailer wants to offend more than half of their customers.

But Stack might yet turn this mistake into something positive. He's certainly making the right moves.

For example, he or someone at DICK's quickly got McKenna and her dad on the phone and apologized.

Then, Stack wrote McKenna a letter owning up to the problem in an honest, relatable way. He wrote: "As a Dad and former coach, I understand first hand the importance of youth sports to all kids."

DICK's also tweeted a copy of the apology letter today. Good use of social media, the same method that spread McKenna's complaint.

Finally, Stack offered to meet with McKenna and her dad, in person in Arizona, to make a face-to-face apology. No word yet on whether McKenna will accept.

But McKenna told ABC News Saturday that she's pleased Stack responded to her letter. It is important that companies like DICK's Sporting Goods take gender equality seriously, she said, "Because I think girls should be treated just as equally as boys."

You might also like

Dicks Sporting Goods carries "The Rabil Collection" of
Dicks Sporting Goods carries "The Rabil Collection" of ...
Phish - Walls Of The Cave - Dicks Sporting Goods Stadium
Phish - Walls Of The Cave - Dicks Sporting Goods Stadium ...
Dicks Sporting Goods Ignores Gun Owner
Dicks Sporting Goods Ignores Gun Owner
Dicks Sporting Goods Tournament of Champions U-17 National
Dicks Sporting Goods Tournament of Champions U-17 National ...
Crown Sporting Goods Crown Sporting Goods Deluxe Indoor and Outdoor Horseshoe Game Set
Sports (Crown Sporting Goods)
  • Made using the highest quality materials
  • Tested for durability
  • Designed to be safe and unique
  • Great game for inside and outside play
  • Perfect for backyard barbecues, family reunions, physical education classes and more
  • Includes two different colored horseshoes
  • Set includes four horseshoes, two rubber mats, two plastic pegs, two plastic stakes and rules
  • Horseshoes that completely circle the peg/stake are ringers and get 3 points
Brybelly Holdings, Inc Crown Sporting Goods Deluxe Portable Scoreboard, Large
Sports (Brybelly Holdings, Inc)
  • Made using the highest quality materials
  • Tested for durability
  • Designed to be safe and unique
  • Visible & Portable: 22 wide, 12 tall, but flattens to under 1/2 thick
  • Ideal for any sport, even baseball Scores count from 0 to 99, and periods count all the way to 9
  • Clear white numbers on 8.5 by 4 vinyl placards are able to be read from anywhere on the field or court
  • Home and Guest spaces are fully customizable, and magnets secure the scoreboard open or shut
  • Long-lasting, lightweight construction with weatherproof polyester and vinyl
NEW Sporting Good Outdoor Red Cornhole Night Baggo Light Set w 2 LED Lights
Lighting ()
  • Strong impact resistant plastic frame
  • Each set comes with two lights and mounting screws
  • Easily attaches to any 2 x 4 ft. standard cornhole board
  • Dimensions: 6L x 6W x .5H inches
  • Battery Powered
Survival 5pcs Magnesium Fire Starter Flint Stone Lighter Kit Black
Lawn & Patio (Survival)
  • 5pcs Magnesium Flint Stone Fire Starter Lighter Kit Black
  • Magnesium Fire Starter
  • Camping hunting,To survive in the wild
  • new product,easy to make fire
  • Magnesium Flint,Iron Toothed Scraper
Brybelly Holdings, Inc Crown Sporting Goods Outdoor Galvanized Steel Chain Basketball Net
Sports (Brybelly Holdings, Inc)
  • Made using the highest quality materials
  • Tested for durability
  • Designed to be safe and unique
  • Galvanized steel basketball chain net
  • Great for outside courts, recreational centers and at-home use
  • Won t rust, tangle or shrink
  • Fits standard-size rims
  • S hooks for attachment are included

Q&A

avatar
Where is an outdoor sporting goods store in or near Maryville, TN | ChaCha

Hibbett Sporting Goods 123 Foothills Mall Maryville, TN 37801 (865) 977-4038 Thanks for using!


Copyright © . All Rights Reserved