Maurice Sporting Goods

Awards at Maurice Sporting

Maurice Sporting Goods evolved from a retailer on Maxwell Street to a multiple store operation throughout the 1930’s, 40’s and 50’s. Out of those stores, in the mid to late 50’s, Maurice began to do some wholesaling, primarily selling general sporting goods to schools in Chicago.

The business grew and prospered further after Mr. Olshansky’s sons Harold and Melvin, and son-in-law Frank Katlin joined the company in the 50’s and 60’s. The second generation began to focus more on outdoors-related wholesaling, and when Sears Roebuck Company approached them about sourcing and supplying products, the business really started to take off. Other discounters, mass merchant and multiple-store accounts soon followed including a lasting relationship with Sam Walton of Walmart. Ultimately, the success of the company has always been defined by understanding what the consumer wants and then by being the lowest cost, highest value provider to our retail customers.

We expanded in 1973 to Atlanta, followed by Dallas in 1976, Harrisburg in 1988, Reno in 1991, and Toronto in 1994. We were the first distributor in the country to computerize and the first to make extensive use of plan-o-grams, to pre-ticket, and to provide regional satellite warehouses.

Maurice Sporting Goods on Chicago's Maxwell St. - circa 1925

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