Sporting Goods store

Joe s Sporting Goods Store

An Omaha-based sporting goods store is planning to open a location in southeast Lincoln.

PrimeTime Sporting Goods, which has had an Omaha store since 2001, plans to open a Lincoln store in a strip mall at 84th and Van Dorn streets.

The 4, 200-square-foot store is scheduled to open Nov. 27, Black Friday, the day after Thanksgiving that is traditionally one of the biggest shopping days of the year.

Scott Mathewson, one of the owners of PrimeTime Sporting Goods, said he and his partners "just thought it was a good time" to expand to Lincoln.

Mathewson said the company looked at opening a Lincoln store about five or six years ago but decided at the time it didn't have the capacity to handle an expansion of its uniform and spirit wear business.

However, it recently merged with DiGiorgio's Sportswear, giving it added capacity.

In addition to doing custom uniforms and spirit wear for both club and high school teams, PrimeTime specializes in clothing and gear for baseball, softball, soccer, volleyball and wrestling.

Mathewson said what differentiates the store from other sporting goods stores is that it carries a lot of high-end gear, including $500 baseball gloves and wrestling shoes that you can't find in any other brick-and-mortar store in the area.

"Our forte is the serious athlete, " he said.

Mathewson also said he hires only salespeople who have played the sports the store specializes in, and many of his employees have played at the college level.

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Q&A

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What is the closest sporting good store

Wilky's Sporting Goods 619 Shady Grove Ave Greenville, IL 62246 (618) 664-9074 Thanks for using

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Where is there a cabellas sporting goods store.

Your closest Cabela's is 517.3 miles away. It is located at 5555 St. Louis Mills Blvd. Ste. 167 Hazelwood, MO 63042. (314)225-0100


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