Tangible goods definition

A beautiful pen imprinted with the company logo is a common tangible marketing tool.A beautiful pen imprinted with the company logo is a common tangible marketing tool.

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In marketing, the word "tangible" refers to things that are physical, that is, items that can be touched, seen, heard or smelled. Tangible marketing is the use of promotional items to contribute to brand recognition and customer loyalty. Gifts and freebies should be approached with a defined strategy in order to create the highest impact for your marketing dollars.

Purpose of Tangible Marketing

Tangible marketing gives your customers a concrete object to hold in their hands. This engages the senses and makes your brand more memorable, something that can be especially difficult in service-based industries and those whose product isn't a box on a shelf. In addition, tangible marketing products build customer loyalty because it lets your clients know you have their needs on your mind and appreciate their business. Of course, tangible marketing has a more subtle purpose as well. By placing a branded item in your customer's hands, you put your company on their minds, and they'll have all your contact information easily accessible - much more interesting and meaningful than simply exchanging business cards.

Choosing a Promotional Item

A good tangible marketing campaign is not as simple as handing each of your customers a logo-imprinted T-shirt. According to "Inc." magazine, the most successful tangible marketing requires a creative mind. Promotional items should be high-quality, and speak to your clients' needs, desires and lifestyles. If possible, the item should tie in to your product line or services in an inventive or helpful way. A computer technology firm might give away mouse pads or ergonomic wrist rests. A high-end catering company might send clients a box of quality chocolate.

Related Reading: Ratio of Sales to Tangible Assets

Think Beyond Tchotchkes

Tangible marketing doesn't have to remain within the realm of branded, somewhat related products, either. The same catering company offering chocolates could create a simple guide to event planning, with checklists and ideas for great parties and corporate meetings. A monthly or quarterly newsletter with investment news and strategies might be especially appreciated by the wealthy clients of a financial services firm. The goal is to get something in your clients' hands that reminds them of your firm.

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Q&A

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What are tangible and intangible goods.

This question has been answered here:
are tangible and intangible goods and services

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What is the definition of tangible?

Tangible:


Meaning: Capable of being touched or felt.
Example: Paper, animals, rocks, etc.
Non-Example: 3D Image, and Love
~Ash/MagicalSomebody


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